“All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!”.

- Brian Tracy (Public Speaker and Author)

Product Management

Is Product Management a dedicated function within your company?

When companies think of marketing it typically centers around promotional activities such as websites, advertising, trade shows and support for the sales team. In essence, marketing is intended to generate leads, build brand awareness and facilitate the sales process. 


At Fey Business Partners, however, marketing begins with the role of the Product Manager. This individual is tasked with customer development. It is the Product Manager that validates customer interest and needs and works closely with the technical team to ensure they are met. The Product Manager has thorough knowledge of the customer and the product or service you provide. Product Managers are ultimately responsible for the life cycle of the product. 


As a consultant in the areas of product management and product marketing we work with various teams in the following areas: 


  • Product Stage Gate Process Development
  • Market Research
  • Competitive Analysis
  • Sales Collateral (product datasheets, presentation decks, whitepapers)


To read about the different types of engagements available for Product Management services, click the button below.